was published by Dubdog as a hardback photobook consisting of over 65 full colour
images and an accompanying essay by the author in 2011.
"Although I did not start this project until 2001, I can
trace the origins of McJunk back to Canon Street, London, 1999. I can
not help returning to a memory I have of a McDonald's restaurant being
dismantled in front of my eyes. It struck me at the time, as I watched
a group of Reclaim The Streets protesters, just how disposable everything
about McDonald's was, right down to the storefront and signage that it
took only minutes for approximately 10 people to deconstruct with their
bare hands. As a metaphor, this was a powerful image. The dismantlement
of the physical representation of this icon demonstrated to me the lack
of sustainability and permanence that surrounds McDonald's. The store
front that anti-capitalists ripped apart in a moment, I later reflected,
mirrored food packaging cast aside by patrons; both storefront and litter
were to become a temporary urban graffiti in my mind, strewn about town
centres, the tag of the golden arches being the most permanent thing about
the brand as it lodged in my subconscious."
McJunk is currently out of print.
work © 2016 Nigel Ball